Ahead of the 2024 Int’l Youth Day celebration, ActionAid Nigeria in collaboration with Global Peace Development (GPD), in Kaduna on Friday commenced a 2-day digital skill training for 30 SARVE III youth livelihood cooperative members
to commemorate the day.
Participants were drawn from the six cooperatives of project communities in Chikun Local Government Area – Damishi Youth Cooperative; Turunku Youth Farmers Association (Igabi LGA); Wusasa Youth Agricultural Association (Zaria LGA); Kachia Salama Youth Cooperative (Kachia LGA); Achievers Youth Cooperative Angwan Masara (Jema’a LGA); and Nariya Youth Cooperative (Igabi LGA).
Speaking at the opening ceremony, GPD’s Communication Officer, Jemila Yakubu, said AAN with funding from Global Community Engagement and Resilience Fund (GCERF) through the System and Structure Strengthening Approach against Radicalization to Violent Extremism (SARVE III) in partnership with Dispute Resolution and Development initiative (Formerly Democratic Action Group) DRDI-DAG in Kano State and Global Peace Development (GPD) in Kaduna State, has organized a video contest to mark the 2024 International Youth Day with the theme: “Youth digital innovation for sustainable development”.
She said, the contest tagged: “SARVE III KAKA Video Contest 1.0” is a collaborative engagement of SARVE III youth livelihood cooperative members which comprises of community youth (boys and girls) geared to foster youth education, awareness, interaction, and experience sharing on utilizing digital tools in marketing their livestock and products.
Yakubu said, “KAKA” is as an acronym from the first two letters of Kano and Kaduna State which are the project implementing states.
In his presentation, a facilitator Yusuf Yahaya of NY CR8ION Studio Ltd., introduced the participants to digital marketing using channels such as social media, websites, among others.
He defined a website as a collection of web pages and related content that identified by a common domain name and published on at least one web server.
Yahaya went ahead to outlined some importance of a website to a user to include: online presence, marketing and branding, customer engagement; and e-commerce. He further reeled out types of website as: Business website, E-commerce website, Blogs, Portfolio website, Educational website, social networking, and news website.
Speaking on the sideline, AAN’s Communication Officer for the SARVE III project, Victory Idoko, said the training was in line with this year’s Int’l Youth Day theme.
According to him, considering the fact that AAN has carried out a micro interventions in some of its implementing communities in Kaduna state, it became necessary to equipped the youth livelihood cooperative members with required digital skill to enable them promote their products and services.
Idoko added that at the end of the training, the participants will not only be able to utilize the traditional marketing skill, but also utilized the digital marketing skill as acquired to promote their products and services.
A participant, Abubakar Yahaya, from Wusasa Community, Zaria Local Government Area, said the training was a good development and quite educating.
According to him, prior to the training, he had limited knowledge on digital marketing, but his attendance has further expanded his knowledge on the topic.
Similarly, another participant, Jamila Haruna, from Turunku Community in Igabi Local Government Area, who commended AAN and GPD for the training, said she has no prior knowledge of the topic under discourse.
“Prior to this training, I never knew I could conduct my business through the social media. Now I understand how important it is to engage the digital marketing skill to promote my wares. I intend to put everything being taught at the training to profitable use,” she vowed.
